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Daily Briefing

After Facebook, Google builds political ad database in India

Jan 23, 2019 by The Passage Team
After Facebook, Google builds political ad database in India

Google is introducing a searchable Political Ads Library in India along with a country-specific political advertising transparency report in an effort to bring more transparency to online election ads ahead of the Lok Sabha elections.

The company said the political ad database, along with the report, will go live in March and will provide information on who is purchasing election ads on its platforms and how much money is being spent on these ads, among others.

Rival Facebook had introduced similar norms for political ads in the country in December last year and plans to launch a searchable election ad library next month.

Advertisers will also have to submit a ‘pre-certificate’ issued by the Election Commission of India (ECI) or anyone authorised by the ECI for every election ad they intend to run.

Source: Economic Times

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