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Baidu sues Bytedance and Maimai over defamation and copyright infringement

Jan 23, 2019 by The Passage Team
Baidu sues Bytedance and Maimai over defamation and copyright infringement

Chinese tech giant Baidu has filed a RMB 5 million (around USD 735,000) lawsuit against Bytedance and the operator of professional networking platform Maimai for defamation and copyright infringement. Baidu filed the suit over a Maimai ad that appeared on Bytedance’s content aggregator Jinri Toutiao. Baidu says the ad contains a play on words alluding to Baidu’s slogan.

The search giant claims that the ad, first spotted in August, used Baidu’s office building as a backdrop for the text: “I heard my company’s culture has changed from simple and reliable [jian dan ke yi lai, 简单可依赖] to simple and shameless [jian dan ke yi lai, 简单可以赖],” changing one character to play on the company’s slogan.

The ad appeared to guide prospective new users to a Maimai user registration page, which included a download link to the Maimai app.

Source: Technode

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