On February 14, Tencent Games issued a circular on its official WeChat account to regulate live streaming platforms and streamers that involve its games as content. Twelve rules were listed regarding the way its games and brand can be used.
Tencent’s move on regulating the live-streaming industry follows a series of rules by authorities.
Just two weeks ago, Hubei provincial government and Wuhan’s software industry association released China’s first official standards for live-streaming organizations, imposing stricter rules on underage and female streamers. China Netcasting Services (CNSA) also issued a set of guidelines on short-video creators and platforms last month, which detailed 100 categories of non-compliant content.
The 12 rules Tencent listed stress specifically on the side of gaming and streaming, and forbid anti-state and anti-social speeches or behaviors. The rules addresses issues like data privacy, copyright, inappropriate content, pornography, violence, gambling, fake news, illegal private servers and cheats.
As the press release explains, due to the natural copyright connection between gaming live-streaming and gaming content, Tencent as the content provider has the responsibility to propel more regulated live-streaming behavior based on its games. Tencent claims it will continually strengthen gaming content and its derivative areas, and resolutely call to account and punish irregularities.
Depending on the severity of the violation, Tencent told TechNode, it would ban a streamer from streaming any Tencent game for periods ranging from a limited amount of time to indefinitely, and stop all forms of official cooperation with that streamer.
As a gaming behemoth that owns popular games like PlayerUnknown’s Battlegrounds (PUBG), League of Legends and Honour of Kings, which are top games on leading live-streaming platforms Douyu and Huya, Tencent is putting efforts to comply with regulations and authorities.