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Data privacy rules rain on Reliance Industries’ e-commerce parade

Reliance announced its foray into e-commerce sector in the mid-2018.

Mar 4, 2019 by The Passage Team
Data privacy rules rain on Reliance Industries’ e-commerce parade

India’s data privacy rules forbid Reliance Jio to share subscribers’ data with Reliance Retail, spoiling the Mukesh Ambani-owned conglomerate’s grandiose scheme to monopolize India’s e-commerce sector.

Last week, Ashwin Khasgiwala, Reliance Retail Ltd.’s chief financial officer said the data sharing of customers with Reliance Jio could run into a legal wall, reported Bloomberg last week.

“They are different companies so there are data privacy rules,” Ashwin Khasgiwala, Reliance Retail Ltd.’s chief financial officer said at a conference in Mumbai on Tuesday. He didn’t disclose how the group plans to troubleshoot the issue.

Reliance announced its foray into e-commerce sector in the mid-2018. The sector is poised to reach a valuation of USD 84 billion by 2021 from USD 24 billion in 2017, according to a recent report by Deloitte India. Reliance has been in the works to synergize 9,900 plus stores under Reliance Retail and 280-million-strong user base of Reliance Jio to take on Amazon India and Walmart-owned Flipkart.

Reliance Retail, reportedly, had plans to use more than 5,100 Jio point stores located across 5,000 cities and towns as the last-mile delivery and collection points for its ecommerce venture. Media reports citing industry sources said Reliance might set up e-commerce kiosks at Jio point stores to allow buyers to place orders online, and deliver the product using its existing network by April 2019.

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

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