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Daily Briefing

‘India is Mozilla's top Asian market’

Mar 14, 2019 by The Passage Team
‘India is Mozilla's top Asian market’

Mozilla has launched the privacy-focussed android browser Firefox Lite in India. The advocate for the open web said the new product addresses the demand for a fast and lightweight mobile browser. The application is 3.89 MB in size.

During the launch, Joe Cheng, head of product at Mozilla Asia, said that India is Mozilla’s top market in the continent. “India is the second largest online market worldwide and a mobile-first country and is projected to grow to 666.4 million in 2023.”

Cheng said Indian users are “quite privacy aware” and all such facts presented Mozilla with an opportunity to come up with better than ever mobile browsing experiences.

“By making the size small, we are able to make the experience very snappy,” he said. Mozilla claims that the Firefox Lite launches faster than other browsers like Chrome, Opera Mini, and UC Browser, and estimates that it saved users 8,000 hours.

Firefox Lite blocks many common web trackers by default, which makes it a privacy browser just like Tor browser and DuckDuckGo. Its features include a by default Turbo Mode, which lets users browse faster even in slow connections, blocks ads and allows to take screenshot of whole pages to read later.

Firefox Lite is now available in 15 Asian markets including Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, the Philippines, and Vietnam.

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

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