Women-centric social network Healofy has raised USD 8 million (about Rs 55 crore) from China's maternity and child-focused community platform BabyTree Group, BAce Capital, a fund anchored by Ant Financial Services Group, and existing investor Omidyar Network India.
The proceeds will be used to shore up product, engineering and data science teams and augment machine learning and personalisation engine.
"We are excited to be partnering with our investors in our next phase of growth given their expertise in their respective markets," said Healofy Chief Executive Officer Gaurav Aggarwal said in a statement.
Healofy , an Indian parenting social network for moms, was founded in September 2016 by Gaurav Aggarwal and Shubham Maheshwari.
The Bengaluru- based company was initially focused on pre-conception, pregnancy, early child care and has now branched out to become the leading women-centric app community in India.
Healofy claims to have over 500,000 daily active users on their mobile app.
“Women are the primary purchase decision-makers in most Indian households. Our data shows they are social in their decision making underlining the importance of building trust through a strong network. To help them transact online, it is critical to innovate and provide for an online shopping experience similar to the offline world," Aggarwal said.