Amazon India is beta testing flight bookings in partnership with online travel agency Cleartrip, Economic Times reported citing two people in the know. The company also has plans to add food delivery, cab booking and hotel reservation services to its catalogue, said the sources.
“These are all third-party application integrations with market leaders in their verticals,” the source told ET.
The move is in alignment with the Seattle-based tech giant's overarching ambitions to morph into a Super App. Amazon India acqui-hired Tapzo in last August to that end. Tapzo offers one-stop access to apps such as Uber, Ola, Swiggy, Zomato, BookMyShow and bill payment service BillDesk.
“Ecommerce is no longer just about selling good. A growing set of users are consuming services, so while Amazon knows what goods they buy, the company does not know how they consume offline-to-online services. This move will pave the way for Amazon to get access to this data,” Neil Shah, research director at Counterpoint Research, told ET.
Amazon Pay has tie-ups Yatra, RedBus and Abhibus in travel and Faasos, Box8, FreshMenu and Cafe Coffee Day in the food and beverages (F&B) space.
In Asia, app-based services such as Grab, WeChat and Go-Jek boast of Super App status. Grab started out as a ride-hailing operation in 2012 and later entered food delivery service in Singapore, and expanded to 30 cities in Indonesia.
GrabPay is the company’s mobile wallet offering users a seamless way to make payments across different service categories.
Go-Jek has also started its life as a ride-hailing platform and now offers products and services on the back of insights gleaned from its huge trove of user data. Amazon, Flipkart, Ola and Paytm are upping their games to break into the Super App club.
Post the UPI setback, Paytm is bundling different services under one umbrella. The Alibaba-backed firm is in the process to create a one-stop place for its users, offering not just payments but also an e-commerce platform, investment options in digital gold as well as booking services.
Earlier this year, Paytm tied up with Zomato to offer food delivery services. “We are excited to be partnering with (Paytm) to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato,” said Mohit Gupta, CEO, food delivery at Zomato.
Flipkart is also looking to emulate the WeChat model in India. Flipkart’s PhonePe, partnered with Ola last year to offer cab and auto booking for users.
“Indian internet companies are looking towards China and want to build a super-app,” Satish Meena, senior forecast analyst at Forrester Research told ET.
Last April, MakeMyTrip and Flipkart announced a strategic partnership. “The new partnership will start with a rollout of domestic flight bookings in the next few weeks, followed by hotels, buses and holiday bookings,” Flipkart had announced at the time.