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GoDaddy's acquisition of Sellbrite might help WhatsApp business

Apr 23, 2019 by The Passage Team
GoDaddy's acquisition of Sellbrite might help WhatsApp business

Web hosting company GoDaddy is planning to get Sellbrite to business users of WhatsApp in India, the company’s chief executive told Economic Times.

GoDaddy launched GoDaddy Marketplaces on April 10 to make it easier for small businesses to list their products across Amazon, eBay, Etsy, Jet and Walmart. As part of the launch, it also announced that it had acquired Sellbrite, the company whose technology is powering these new capabilities. GoDaddy plans to launch this service in India soon.

“The next thing we are looking to sync up to are WhatsApp and Instagram and for India, Flipkart is part of the roadmap as well. We believe having some link between the website and WhatsApp will be a valuable thing for India — that’s something we’re hopeful we can work on and create as that will allow GoDaddy to grow to not just one or two, but 10-20 million customers,” Scott Wagner told ET.

GoDaddy took seven years to cross the one million subscriber mark in India and is betting on new initiatives to help it grow faster. It has acquired over 20 companies in the past few years.

Wagner said the company continues to invest in India because of the healthy ratio between the cost to acquire a consumer and the lifetime value. The company is also looking forward to more tier II and III cities going online.

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

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