Chinese companies captured two-third of the India smartphone market share in the first quarter of 2019, according to the latest data released by Hong Kong-based research firm Counterpoint. Driven by the growth in shipments of Vivo, Realme and Oppo, the volumes of Chinese brands grew 20% year-on-year.
While Xiaomi and Samsung, which captured number one and two spots respectively, saw a 3-percentage-point drop each over the last year, Vivo doubled its market share to 12%. Oppo grew one percentage point to 7% and its sub brand Realme claimed 7% market share.
Vivo’s portfolio expansion in the mid tier market ( S$100-USD180) along with aggressive IPL campaign around flagship V series, contributed to its market share spike. Overall, India's overall smartphone shipments grew 4% year-on-year.
“The overall growth was slower than expected as some of the major brands were sitting on inventory after a stock build up during the festive period last quarter,” said Anshika Jain, Research Analyst at Counterpoint Research. “This quarter we have seen all major brands expanding their footprint in offline channels to gain market share.”
“Xiaomi remains the market leader driven by new product launches. However, it faced strong market competition as compared to a year ago. Samsung did a major refresh in its product portfolio...The new A series and M series launches quickly contributed to three-fifths of Samsung’s total smartphone shipments during the quarter,” Jain added.
“Vivo’s share reached its highest ever level in India, driven by the V15 series launch and an aggressive marketing campaign around the same. Realme continues to grow fast in India, leveraging on the strong momentum for its Realme 3 model during the quarter.”