Flipkart announced on Wednesday the launch of its online grocery store, Flipkart Supermart, in Mumbai. The company now delivers in 91 pincodes in Mumbai - almost 75% of the city’s serviceable pincodes. The supermarket has already been launched in Bengaluru, Chennai, Hyderabad and New Delhi.
The Indian ecommerce major first announced the launch of Flipkart Supermart in August 2018 after it was acquired by US retailer Walmart. It had launched its grocery segment in Bengaluru in November 2017 with the service then available only to its employees.
Flipkart is hoping to work with farmers, produce organisations and local MSMEs to create a sustainable ecosystem.
Manish Kumar, head of Grocery at Flipkart, said, “With Flipkart Supermart, we see tremendous potential for us to leverage our expertise in logistics and technology to give our customers the maximum savings, convenience, quality, and breadth of selection."
As part of the launch, Flipkart Supermart promises free delivery on orders above Rs 600 with select customers having the option of ‘Flipkart Buy Now Pay Later’, where they can keep on buying groceries and pay by the 10th of the next month.
"Our grocery business has grown phenomenally over the last year, making this the right time for us to bring our seamless shopping experience to Mumbaikars. We are constantly working to improve our offerings and are looking forward to excelling in this space," Kumar said.