According to Mary Meeker’s Internet Trends 2019 report, almost 3.8 billion people, or over half the world’s population is on the Internet. China and India account for 21% and 12%, respectively, of the digital citizenry, and the US comes third at 8%.
Meeker first framed such a report in 1995. It underlines the most important statistics and technology trends on the internet.
The report found that the global Internet user growth stood at 6%, lower than last year’s 7%. It also mentions that further growth is likely to be slower looking at the declining new smartphone shipments in 2018.
“While Internet user growth is slowing, global innovation and competition continue to drive product improvements, new types of usage and monetisation—especially in areas of digital video, voice, wearables, on-demand + local services and traditionally underserved markets,” the report said.
Globally, the report claims that growth in e-commerce has quickened to 12.4% in 2018 from last year’s 12.1%. Internet ad spending also grew 22% in 2018, with platforms such as Google and Facebook leading the pack.
The report credits low-price data plans introduced by Reliance Jio Infocomm Ltd and cheaper smartphones to the growth in internet users in India. Meeker said Reliance Jio has created a hybrid, online-to-offline commerce platform by integrating Reliance Retail’s physical marketplace with Reliance Jio’s digital infrastructure and services, thus doubling its growth in a year to a total of 307 million subscribers.
The report found that 53% of total Internet users are concentrated in the Asia Pacific region, despite Internet penetration here being less than half of the population. Among the remaining users, 15% come from Europe, 13% from Africa and Middle East, 10% from Latin America and the Caribbean and 9% from North America.
North America has the highest Internet penetration, at 89% of the population.
The report says 18 of the 30 largest Internet companies came from the US and seven from China. Around 60% of the most highly valued tech companies were founded by first- or second-generation immigrants and employed 1.9 million people last year.
Meeker also pointed out that cloud services revenues of Google, Amazon and Microsoft are collectively closing in on USD 14 billion in 2018, a jump of about 58% from the previous year.