Huawei partners with Micromax for distribution

Chinese smartphone manufacturer Huawei on Tuesday entered into a partnership with Indian handset manufacturer Micromax for distribution of its handsets in India.

Till last year, Huawei had been selling its smartphones in India via the online route. It started selling its handsets in physical stores after partnering with Croma. It later inked a similar pact with Poorvika that operates a large chain of stores in Bengaluru, a southern part of the country.

"We are already present in 200 sales points through our existing partnerships. The tie-up with Micromax will give us access to a strong network of 1.25 lakh outlets across 40,000 pin codes," Huawei India Consumer Business Group Vice President (Huawei Brand) Rishi Kishor Gupta told PTI.

Without disclosing the financial details of the partnership, he said the partnership is "aimed at a long-term association under a commercial agreement, primarily driven by sales and purchases."

While Huawei faces a ban from the US Government on receiving US-made hardware and software components, Gupta said Huawei has not seen any impact of the global developments on the sale of its smartphones in India.

Source: Livemint