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Xiaomi clocks 100 million sales in record time

The Chinese smartphone maker has been dialing it in for the last eight quarters.

Sep 6, 2019 by The Passage Team
Xiaomi clocks 100 million sales in record time

Chinese smartphone maker Xiaomi closed 100 million smartphone sales in India as of August 2019.

Xiaomi entered India five years back and claimed it was the first company to achieve the milestone in any market globally.

“In any country, in any market across the world, no other brand has been able to sell over 100 million smartphones within five years, which is a great milestone,” said Manu Jain, vice president of Xiaomi, Economic Times reported.

“The biggest number that any other brand – some that existed before us and some that came to India after us that are now among the top five – was able to sell was 43 million, followed by third largest at 30 million,” Jain added.

Chinese brands Vivo and Oppo also landed in the Indian market around the same time as Xiaomi.

Xiaomi boasts of 46.5% online and 28.3% offline market share making Xiaomi the top player in both segments, IDC data in June showed. The Chinese smartphone maker has been dialing it in for the last eight quarters.

The Beijing headquartered phone maker has three plants in India, through contract manufacturers Foxconn, HiPad and Flex. Thanks to the high-output plants, Xiaomi can roll out three phones per second. On a single eight hour shift, this translates into annual capacity of over 24 million smartphones, Economic Times reported.

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

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