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Hilt Brands raises USD 70K in seed stage

Oct 11, 2019 by The Passage Team
Hilt Brands raises USD 70K in seed stage

Bangalore-based Hilt Brands has raised USD 70,000 as part of the seed round.

Hilt Brands India is founded by Vikash Kumar and a clutch of investors. He was earlier a director with Springforth Capital Advisors, a boutique investment banking firm.

Hilt Brands’ first range of products is targeted at respiratory segment. The brand name is Bibo and have a complete range of products for cough cold and sore throat.

Hilt Brands is funded by Anand Anupam, who earlier exited Healthizen, a healthcare products marketplace. Anand was also part of leadership team of UMS AS, a Norwegian enterprise tech company which got acquired by Everbridge (USA). The OTC brands segment is changing fast and with use of tech and innovative campaigns we can create a strong brand in a shorter period. And I found Vikash’ vision of building vertical brands well-tuned to the markets and decided to come onboard,” Anand said.

India is very nascent market when it comes to consumer OTC brands. Even though more than 85% people first use OTC brands for common ailments before going to a doctor, they are having only 2 to 3 options in each category. And those options are generally by large pharma companies who have been selling same products/formulations since decades without any innovation.

And then, there are lot many unauthorized OTCs in market which will slowly loose ground as consumers/patients are becoming more aware of taking such medicines without clinical supervision. And government is also coming up with clearer regulations around OTCs.

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

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