Ola, India’s leading mobility platform and one of the world’s largest ride-sharing companies, is set to launch in 11 new locations each in Australia and New Zealand, taking its total presence across 33 cities in the region. The company aims to double its scale by 2021.
Australia and New Zealand are key markets for Ola, where a majority of the population living in metropolitan cities is dependent on ride-sharing services for mobility. Ola has differentiated itself by focusing on driver benefits and by charging industry-low commission rates of 15% in Australia and 18% in New Zealand.
Simon Smith, Head of International, Ola, said, “We have seen a phenomenal response to our services across Australia and New Zealand since our launch in February last year. Ola’s competitive edge lies in offering better value fares to customers and a better deal for drivers, who earn more from every ride, and bringing industry-leading safety-tech innovations to the local market. Today, Ola leads the global rideshare industry by enabling higher driver earnings, demonstrating our driver-focused approach to mobility. We are excited to increase our presence in the region, while remaining committed to the development of pioneering technology and category innovations, as we build a safe, reliable and inclusive mobility platform for the world.”
Ola began its international foray last year with Australia being the first country to launch. Within a span of a few months, Ola expanded its services to the UK and then New Zealand in quick succession. Recently, Ola was granted a Private Hire Vehicle (PHV) license by Transport for London (TfL) and is subsequently starting to onboard drivers ahead of launching its service in London.
Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, UK, Australia, and New Zealand. Ola was pleased to launch in the UK in August 2018 with operations in Cardiff, expanding to towns and cities across the UK, covering a total of 27 local authorities.