Mother and baby care-focused consumer goods startup The Moms Co has picked up USD 5 million from its existing backers, Deepak Shahdadpuri-led DSG Consumer Partners and Saama Capital.
The fresh capital will be used to expand its product range, technology, and offline presence in the next 18 months. The company is also looking forward to making its brand hit a market capitalisation of Rs 100 crore.
“With the love of Moms and our strong supply and channel partners, we are committed to making The Moms Co the largest natural and certified toxin-free solution provider for moms and babies from India,” Malika Sadani, CEO, The Moms Co. said.
The Moms Co. was founded in 2016. The company is headquartered in Gurgaon, Haryana.
“Over the last two years since we first partnered Malika, The Moms Co has quickly become India’s leading toxin-free mother and baby personal care brand and recognized as a product innovator,” Shahdadpuri, Managing Director, DSG Consumer Partners, said. The company creates, designs and sells toxin-free and natural products for pre, post-natal care, and babies. The company also claims to serve more than 5,00,000 customers in the country.
We are strong believers in The Moms Co philosophy of having a deep focus on moms, babies and children care by delivering the highest quality products with the best, natural, non-toxic ingredients,” Ash Lilani, managing partner of Saama Capital, said.