With majority private capital raised by new-age tech businesses going toward user acquisition and marketing, Indian apps managed to claim more installs than key rivals Chinese in 2019, despite TikTok and PUBG’s global domination. Chinese app downloads dominated Indian ones in 2018.
An analysis of India’s top 200 apps by install volume, by app intelligence firm AppsFlyer, showed that 41% were developed by local developers and firms in 2019 compared to 38% in 2018.
The share of Chinese apps dropped to 38% in 2019 from 43% last year.
“Whereas 2018 marked the dramatic rise of Chinese apps in India, the momentum this year has shifted back in favour of local players such as Indian payment apps, for instance,” AppsFlyer’s noted.
However, the “blue-sky” potential of the Indian market will bring in more foreign competitors in the coming years, the study said.
Source: Economic Times