This website requires JavaScript.
Daily Briefing

Xiaomi India aims to crack the premium segment

Jan 16, 2020 by The Passage Team
Xiaomi India aims to crack the premium segment

India’s largest smartphone seller, Xiaomi, which has dominated the budget handset category for more than two years, is now planning a premium makeover and will adopt a two sub-brand strategy for market segmentation.

“The year 2017 onwards has been a great ride for us…we have been the number one smartphone brand in the country. A large part of the success has been driven by the Redmi portfolio, which operates between Rs 6,000 and Rs 20,000," Raghu Reddy, head of online sales, India, Xiaomi, said in an interview.

“However, if you look at our presence in China we have divided the portfolio into Mi and Redmi. There are two separate line-ups. We will try to emulate that brand philosophy in India," Reddy said.

Source: Livemint

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

Follow The Passage Team