We will double down on investment in content: Jeff Bezos

Whlle talking about the growth of Prime, Amazon founder Jeff Bezos said, “Prime Video is doing well all over the world, but nowhere it’s doing better than India. We have just made a decision to double down on our Prime Video investments.”

Saying that content creation is tough, Jeff underlined the fact that the goal of Amazon Studios is to be the most talent friendly studio in the world. He added, "Telling riveting, engaging, inspiring stories is very difficult. But, when you get it right, it's a lever that can change the world."