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Facebook to step up marketing efforts in India

Jan 24, 2020 by The Passage Team
Facebook to step up marketing efforts in India

Facebook is adding marketing muscle in India, the second-biggest global market for the social media platform, as competition for users intensifies in a country that is among the world’s youngest and has the cheapest data tariffs.

The plan, sources told ET, is to enhance user engagement across the suite of apps – Facebook, Instagram and WhatsApp. The move comes at a time when Chinese video-sharing networking service TikTok is adding users in India, where Facebook launched in 2006.

The Menlo Park-based social network, owned by tech billionaire Mark Zuckerberg, has hired Avinash Pant to head the marketing function of all the Facebook apps in India, a newly created role. Pant is currently director of marketing at Red Bull India.

Source: Economic Times

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