Facebook is adding marketing muscle in India, the second-biggest global market for the social media platform, as competition for users intensifies in a country that is among the world’s youngest and has the cheapest data tariffs.
The plan, sources told ET, is to enhance user engagement across the suite of apps – Facebook, Instagram and WhatsApp. The move comes at a time when Chinese video-sharing networking service TikTok is adding users in India, where Facebook launched in 2006.
The Menlo Park-based social network, owned by tech billionaire Mark Zuckerberg, has hired Avinash Pant to head the marketing function of all the Facebook apps in India, a newly created role. Pant is currently director of marketing at Red Bull India.
Source: Economic Times
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