Consumers who order food online are paying more for it. Food delivery apps Zomato and Swiggy - which control the market - have raised delivery fees over the last six months, introduced dynamic discounting, tightened order cancellation rules and hiked prices of their loyalty programmes.
Along with reduced discounts overall, this has hit order numbers, restaurants listed on these platforms and analysts told ET. "The drop in order volume is estimated at about 5-6% every month since October for Zomato and December for Swiggy, in line with when these platforms tightened policies," an analyst tracking the sector said requesting anonymity, citing confidentiality. "How the dynamics change post-Uber Eats deal will be clearer next month," he added.
Source: Economic Times