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New incentive structure spikes Ola driver log ins by 10%

Jan 29, 2020 by The Passage Team
New incentive structure spikes Ola driver log ins by 10%

Drivers on ride-hailing platform Ola have spiked 7-10% in seven metro cities, after the homegrown aggregator rolled out revised standardised commissions to keep drivers active during peak hours, two people directly in the know of the matter told Economic Times.

The new payout structure, with an average take rate of 20% for the company, gives drivers a more predictable and transparent view of earnings as well as charges on tolls, taxes, commissions and parking.

Retaining drivers has been a tough task for both Ola and rival Uber as falling incentives have led to lower earnings. The revamped payout is Ola’s strongest push in two years to keep drivers on its side, they said.

“It also strategically comes at a time when Uber has moved its focus towards profitable growth globally, giving Ola the leeway to strengthen its presence in its home market,” an investor in the company said.

Source: Economic Times

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