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India spends over 5.5 billion hours on TikTok in 2019

Jan 31, 2020 by The Passage Team
India spends over 5.5 billion hours on TikTok in 2019

Indians clocked 5.5 billion hours on TikTok, the mobile application used to post 15-second short videos. This is an increase of over six times from the 900 million hours spent in 2018, according to data of Android users assessed by mobile and data analytics firm App Annie. TikTok outstripped growth of rival Facebook in the key battleground market for global user domination.

The number of monthly active users (MAUs) on TikTok increased by 90% to 81 million as of December 2019, as compared to the same period in the previous year, as India emerged as the largest market outside the home base China. At the same time, Facebook saw total hours spent on the platform increase by 15% to 25.5 billion hours, while its MAUs as of December also increased by 15% to 224 million. Facebook-owned photosharing platform Instagram grew its MAUs much faster at 40% to 137 million as of December on Android, which is the dominant operating system with over 90% market share in India.

Source: Economic Times

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