Twitter may label Tweets containing synthetic and manipulated media to help people understand the media’s authenticity and to provide additional context.
The microblogging platform will use the following criteria to consider Tweets and media for labeling or removal under this rule:
In determining whether media have been significantly and deceptively altered or fabricated, some factors Twitter will consider include:
—Whether the content has been substantially edited in a manner that fundamentally alters its composition, sequence, timing, or framing; —Any visual or auditory information (such as new video frames, overdubbed audio, or modified subtitles) that has been added or removed; and —Whether media depicting a real person has been fabricated or simulated.
Twitter will also consider whether the context in which media are shared could result in confusion or misunderstanding or suggests a deliberate intent to deceive people about the nature or origin of the content, for example by falsely claiming that it depicts reality.
The platform will also assess the context provided alongside media, for example:
—The text of the Tweet accompanying or within the media —Metadata associated with the media —Information on the profile of the person sharing the media —Websites linked in the profile of the person sharing the media, or in the Tweet sharing the media
Tweets that share synthetic and manipulated media are subject to removal under this policy if they are likely to cause harm. Some specific harms Twitter consider include:
—Threats to the physical safety of a person or group —Risk of mass violence or widespread civil unrest —Threats to the privacy or ability of a person or group to freely express themselves or participate in civic events, such as: stalking or unwanted and obsessive attention;targeted content that includes tropes, epithets, or material that aims to silence someone; voter suppression or intimidation
Twitter will also provide additional context on the Tweet if they believe that media shared in a Tweet have been significantly and deceptively altered or fabricated:
How the labeling works:
Show a warning to people before they Retweet or like the Tweet; Reduce the visibility of the Tweet on Twitter and/or prevent it from being recommended; and/or Provide additional explanations or clarifications, as available, such as a landing page with more context.