Pidilite Industries, the maker of popular homegrown adhesive brand Fevicol, has led a USD 40 million funding round in online furniture retailer Pepperfry, as it looks to make strategic bets in newage companies to complement its core product offering.
In December, Pidilite co-invested USD 30 million in online interior design company Home Lane. Globally and in India, companies such as Pidilite are betting on startups to access newer customers, products, markets, technologies and trends.
Source: Economic Times
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