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Google India launches #PehleSafety on Safer Internet Day

Feb 12, 2020 by The Passage Team
Google India launches #PehleSafety on Safer Internet Day

Google India has launched a campaign to build awareness around best pracices for staying safe online.

Here’s the announcement:

At Google, we take very seriously the responsibility to build trust in the internet and make it an environment that’s safe for everyone. We know people are using Google at different stages of their internet journey -- from people experiencing the Internet for the first time on their new smartphone, to long-time Internet-savvy users -- and they look to us to have their backs every step of the way.

All Google products are built on a strong foundation of security that automatically protects you and your data from a wide range of threats; from our custom-built infrastructure that protects our data centers and servers, to layers of advanced encryption that protect user data across Chrome and Gmail. We are constantly on the lookout for risks and we automatically block a wide range of security threats from ever impacting you.

For example, our automatic Gmail spam and phishing filters block 99.9 percent of suspicious or dangerous emails before they reach you. We also block billions of bad ads (those that violate policies on our own and partners’ sites.) We block an average of 100 bad ads per second, so you’re better protected as you browse the internet.

Vested in our users’ online safety

We believe that education is a crucial aspect of online security. Over the course of the last year we launched a far-reaching campaign to inform our users about online security, and the steps they can take to keep their internet experience safe. We worked with top YouTube influencers to spread the word on online safety, and launched powerful, step-by-step tools like the Security Checkup and Password Checkup that help you strengthen your Google Account security and address issues in minutes. Hundreds of millions of users visit the Security Checkup each year.

Our products are designed to surface the most authoritative sources of content, but in some cases people with malicious intent are able to seed content on the Internet that is designed to mislead people. We use cutting-edge AI in our automated systems that help detect and remove such content at scale.

Recommitting ourselves to online security with #PehleSafety

Building on this momentum, we are happy to announce our #PehleSafety campaign that kicks off today. We are launching a comprehensive public outreach and communications campaign that will both educate people about best practices for staying safe online, as well as walk them through specific actions they can take to lock down and protect their online presence.

We continue to work with government bodies to help spread the message of online safety more extensively. We have also launched an extensive internet security campaign along with the Data Security Council of India (DSCI), aimed at reaching out to millions of end users and educating them about best practices for staying safe online.

The safety of our users remains our highest priority, and we are committed to working toward protecting our users, products, and everything that is so valuable about the internet.

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

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