Nokia MBiT Index is a report on mobile broadband performance in India. It aims to provide valuable insight, data and analysis on mobile broadband and traffic growth in India, by co-relating these trends with various demand and supply-side drivers of the connectivity ecosystem such as handsets and devices, content, subscriber usage patterns and network investments by mobile operators.
Total data traffic increased by 44 times over last four years; 2019 saw total broadband subscribers surpassing 600 MN Massive increase in OTT consumption fueled by rising smartphone users and falling data tariffs led to increase in 4G data traffic, the report said.
Overall data traffic increased by 47% in 2019 due to continued 4G consumption, while 3G data traffic registered its highest ever decline of 30%. Overall average data usage per month registered a CAGR of 93% from 2015-2019 with average data usage per month surpassing 11 GB in December 2019. Video consumption has surged due to an aggressive distribution strategy and innovations like sachet pricing and mobile only packs by OTT players 4G constituted 96% of total data traffic consumed across the country. Bulk of the increase in 4G payload came from categories A, B and C 4G device base grew by 1.5x driven by launch of variety of models by brands at aggressive pricing. VoLTE handsets grew to 432 Million Growing requirement for more reliable, secure & higher capacity connectivity is 06 driving the demand for advanced solutions, the report noted.
Continued upgradation to 4G, low data prices, affordable smartphones and increased video viewership have driven higher data consumption. Post introduction of 4G services in 2016, total data traffic increased by 44 times (2015-2019) which is one of the highest in the world. Majority of the data traffic in 2019 was driven through 4G as a result of new 4G users and movement of data traffic from 3G to 4G due to network upgradations. Video viewership has been fueled by growth in number of OTT platforms, increased streaming of regional language content and cheaper subscription plans.