Bengaluru-based artificial intelligence startup Entropik Technologies is in discussions to raise a fresh round of financing, estimated at about $10 million, and is in talks with a clutch of investors, including Falcon Edge Capital.
The four-year-old company, which was founded by IIT Kharagpur alum and former CitrusPay senior executive Ranjan Kumar, uses its proprietary AI models and emotion recognition technology to help brands and advertisers conduct consumer behaviour research and measure their response by capturing their cognitive and behavioural parameters.
Source: Economic Times
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