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Firework inks global partnership with Xiaomi

Mar 17, 2020 by The Passage Team
Firework inks global partnership with Xiaomi

US-based social video network Firework has signed a global strategic partnership with Chinese electronics giant Xiaomi.

Following this deal, Firework's catalogue of 30-second short videos across 38 categories will be available to Mi Video users. It also extends Firework's Reveal technology, that allows videos to have a 360 degree horizontal and vertical point of view, to Mi Video.

“The alliance with Xiaomi is in line with our strategy to be present at destinations that already have a massive captive audience. Our philosophy of providing brand-safe content ensures that the users get enlightened and entertained with our curated content" said Sudarshan Kadam, Head of Partnerships and Growth, Firework India.

Source: Economic Times

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