US-based social video network Firework has signed a global strategic partnership with Chinese electronics giant Xiaomi.
Following this deal, Firework's catalogue of 30-second short videos across 38 categories will be available to Mi Video users. It also extends Firework's Reveal technology, that allows videos to have a 360 degree horizontal and vertical point of view, to Mi Video.
“The alliance with Xiaomi is in line with our strategy to be present at destinations that already have a massive captive audience. Our philosophy of providing brand-safe content ensures that the users get enlightened and entertained with our curated content" said Sudarshan Kadam, Head of Partnerships and Growth, Firework India.
Source: Economic Times