TikTok emerges most downloaded social media app

ByteDance-owned short video app TikTok is the most downloaded app in India in the social media category during the government enforced lockdown to battle Covid-19, followed by WhatsApp and Facebook, data shared exclusively with ET by app analytics firm App Annie showed.

Compared to January 2020, social media downloads on iOS and Google Play during the lockdown in India in the first week starting March 22 went up 20%, exceeding over 49 million new downloads, the mobile and data analytics company said.

Source: Economic Times