This website requires JavaScript.
Daily Briefing

Baidu Waimai rebrands as Star.Ele

Oct 15, 2018 by The Passage Team
Baidu Waimai rebrands as Star.Ele

Baidu Waimai, China’s third-largest takeaway service, announced on Oct 15 that it has rebranded as Star.Ele, almost more than a year after being acquired by its major rival

Star.Ele will run as a sub-brand of to offer premium food and local services from selected vendors, targeting at higher-end food delivery market. Wang Jingfeng, vice president of will be appointed as CEO of the new unit.

The merger between Baidu Waimai and represents a shift in the changing landscape of China’s online food delivery industry from tripartite confrontation among Tencent-backed Meituan, Alibaba-backed and Baidu Waimai to head-on battle between the first two.

Source: Technode

The Passage Team

The Passage is committed to creating in-depth content over technology industry across Asia with a focus on emerging startups in the technology, healthcare, education, food, tech, travel & mobility segments.

Follow The Passage Team