Food-delivery giant Meituan Dianping has launched a group deal feature into the WeChat mini-program ecosystem, offering group discounts covering a wide range of goods, similar to the successful forerunner Pinduoduo.
It launched both the in-program feature as well as a separate mini-program. The new feature is currently accessible on a limited basis nationwide as in testing phase.
The super-platform reportedly began cooperating with WeChat shopping platform Youzan in September in order to develop the new feature. Currently, some 200 products are featured in the new mini-program.