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Alibaba kicks off 10th anniversary shopping acrnival

Oct 20, 2018 by The Passage Team
Alibaba kicks off 10th anniversary shopping acrnival

E-commerce giant Alibaba formally kicked off this year’s 11.11 Global Shopping Festival, also known as the Single’s Day festival, in Beijing on October 19. It expects to achieve a record 1 billion orders in 24 hours on November 11.

The festival will pull together the company’s entire retail ecosystem in China and overseas to mark its 10th anniversary, as Southeast Asian subsidiary Lazada Group will jointly hold the event promotion across Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.

Apart from online shopping platforms Taobao Marketplace, Tmall and Lazada, the Singles’ Day activities of Alibaba next month will include food delivery service Ele.me, food and lifestyle services arm Koubei, supermarket chain Hema, hypermart operator RT-Mart and the company’s other offline retail units.

Source: SCMP

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