Douyin, the short video platform known as TikTok outside of China, has an option under settings to access “mini-programs” starting October 24. The feature indicates that the hot live-streaming app will soon enter the mini-program fray alongside the likes of BAT and fellow Bytedance product Toutiao.
The function currently only allows access to “mini-programs you’ve used”. Once completed, the move could prove path-breaking for both Douyin and Toutiao in an attempt to offer multi types of services as dominant apps WeChat and Alipay.
Both Alibaba and Tencent have sunk considerable resources into developing mini-programs after the lead by Wechat. Content aggregator Toutiao announced last month that it was testing out its own system. Bytedance could theoretically integrate mini-programs across multiple platforms after it finishes testing.