The Delhi High Court on Tuesday ordered Chinese content giant Bytedance to desist from using “ShareChat” as an ad-word on Google. Prior to the court dictating the order, Bytedance, on its own, made a similar submission. ShareChat, however, is allowed to use the ad-word on Google.
The order, reviewed by ET, also directed Google, a defendant in the matter, to not allow, or deactivate Bytedance’s “use of ‘Share-Chat’ or any identical or deceptively similar mark” on its ad-words platform within 48 hours.
In its submissions to the court last Friday, ShareChat’s counsel had alleged that when a user searched its app’s name on Google’s database, Bytedance’s ‘Helo’ appeared as “one of the first search results”.
Source: The Economic Times