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Predatory price slur on e-commerce platforms

Nov 3, 2018 by The Passage Team
Predatory price slur on e-commerce platforms

Mobile devices industry body, India Cellular and Electronics Association (ICEA) has reportedly alleged that ecommerce platforms which accounted for about 45-50% of total mobile sales last month, used predatory pricing to boost sales.

Predatory pricing can be understood as selling of products at such a low pricing that it forces other players to stop selling the same product and quit the market.

This statement comes in with the release of the ICEA-McKinsey Report 2018. With this report, their aim was to identify challenges faced by India’s mobile devices sector in achieving global success.

Source: Inc42

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