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Twitter marching into Chinese advertising market

Nov 5, 2018 by The Passage Team
Twitter marching into Chinese advertising market

Microblogging platform Twitter is now putting more emphasis on aiding Chinese enterprises go overseas, Chinese tech media portal Jiemian reports. Its recent strategy has been focusing vertically on four categories of Chinese clients, including tech manufacturers, e-commerce platforms, mobile gaming companies and tourism ecosystems.

Twitter’s unique combination of information delivery and user interaction makes it more valuable for advertisers, and now it is eyeing for Chinese advertising buyers, says Twitter’s chief operating officer Matt Derella.

The internet giant reaps higher-than-expected third quarter revenues of USD 785 million, 29% higher year on year. While its monthly active users dropped 9 million from last quarter to 326 million, revealed in its latest financial statement.

Source: Jiemian

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