Apple's user base in India is set to decline about 10 % to nine million users this year, as opposed to an estimated 436 million Android users, says Neil Shah from Hong Kong-based Counterpoint Research.
The lack of headway in India was among the problems cited by CEO Tim Cook last week when he gave a disappointing holiday outlook. The iPhone sales are falling from three million phones in 2017 to an estimated two million this year, said Counterpoint.
Besides the high price of Apple gadgets, the company has lost some of its top executives in India at the start of this year, facing down a handful of regulatory headaches. Also, Apple is the only major smartphone player which does not manufacture phones in India, compared to rivals like Samsung, Xiaomi and OPPO.