Facebook is pulling out all the stops to stay current. The social media network has launched Lasso, a knock-off of the Chinese short form video app TikTok. TikTok, also known as Douyin in China, is a social media app for creating and sharing videos as well as live broadcasting. TikTok’s runaway success in China and West has prompted Facebook to launch Lasso.
A Facebook spokesperson confirmed the launch of Lasso on iOS and Android in the US. “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators,” he said.
Lasso lets you shoot up to 15-second long videos (no uploads allowed) and overlay popular songs. The app centres around an algorithmic feed of recommended videos