Zomato has put a brake on its first ever paid subscription service Zomato Treats after running it for over 18 months. Priced at 249 a year, Zomato Treats used to offer free dessert on every online order.
“We are in the process of adding many more features to it and revamping our overall loyalty and subscription offering. While we do this, we have suspended fresh sign-ups for Zomato Treats.
However, all existing members continue to enjoy the benefits associated with the program,” said a company’s spokesperson via an email.