The American e-commerce and entertainment giant is looking at regional or local content to attract new users, and get its existing users to keep coming back. “Local content is incredibly important,” said Vijay Subramaniam, head and director – content at Amazon Prime Video India. “India is diverse with multiple cultures. No customer is best served without taking into account.”
Apart from making Hindi originals, Prime is looking at making originals in regional languages. It’s first – GangStars is a Telugu original, later dubbed in Hindi. Subramaniam does not want to disclose the exact number, but Amazon has more regional originals in the pipeline, especially in Telugu and Tamil. “Right now, our focus is Tamil and Telugu… We like to test and learn from our customers. A lot of work is already on the way,” he said.
Source: Factor Daily