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Xiaomi bets big on rural India, opens 500+ Mi stores

Nov 21, 2018 by The Passage Team
Xiaomi bets big on rural India, opens 500+ Mi stores

Chinese smartphone maker Xiaomi said that it has opened more than 500 Mi Stores across villages in India by October 29. Manu Kumar Jain, the global vice president of Xiaomi and the managing director of Xiaomi India, shared the development in a social media post.

“Xiaomi is opening rural #MiStore with ‘New Retail’ concept across the country. These are exclusive stores that bring Xiaomi’s flagship experience to rural consumers,” he said.

Located across 14 states, the all new Mi Stores have an average size of 300 sq ft. and reflect the signature design of Xiaomi’s Mi home stores. “Mi Stores display futuristic interiors with minimalist concept, offering customers the valuable opportunity to experience and purchase all Xiaomi products of India under one roof,” the company said.

Source: Inc42

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