According to the latest data, Netflix and Amazon Prime Video, two of the dominant players globally, have steadily grown their market share in the country this year at the expense of local firms such as market leader Hotstar, Jio TV and Jio Cinema.
Los Gatos (California)-headquartered Netflix saw its market share grow to 6.3 % till October from a mere 0.5 % as in the beginning of the year while Amazon Prime Video’s share grew more than two and half times to 10.8 % from 4 %, according to KalaGato, a market intelligence firm. The figures are based on installed user base derived from a sample of over one million unique smartphone users. Viewership over mobile comprises 83 % of the total video consumption online, according to Comscore.
Source: Business Standard