Taobao is upping the ante for its December event with delivery times as low as two hours in select cities, as well as sizable discounts.
This year’s event kicks off on December 1 and lasts through December 12. The high-speed delivery service will be available in eight cities: Shanghai, Chengdu, Wuhan, Guangzhou, Xi’an, Fuzhou, Xiamen, and Shenzhen.
From 12 am - 1 am on December 12, shoppers can avail limited-time discounts of as high as 70% on select merchandise. In addition, Taobao will hold its first Double 12-themed variety show to spice things up this year.
Combined with external factors like China’s slowing economic growth and a new e-commerce law that will ban monopoly-like practices, the landscape surrounding China’s biggest e-commerce bonanzas will doubtless continue shifting in coming years.