Advertisers in India who want to run political ads on Facebook will need to confirm their identity and location to prevent abuse of the system ahead of the 2019 general elections, the social networking site said.
As the world's largest democracy heads to polls next year for its general elections, Facebook announced Thursday that the new transparency measures were aimed at defending any possible foreign interference in the polls.
"It's important that people know more about the ads they see — especially those that reference political figures, political parties, elections, and legislation. That's why we're making big changes to the way we manage these ads on Facebook and Instagram," Facebook said.
Source: CNBC
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