Handset maker Micromax is foraying into the South African market as it looks to further bolster its international operations, which it expects to contribute as much as 20% to its overall revenues by next fiscal.
The company is also looking at expanding its range of consumer durable products like television sets and smart accessories to Russia and Middle East.
Micromax, which is facing intense competition from Samsung and Chinese players like Xiaomi, Oppo and Vivo, among others, in the Indian market, operates in Russia, Middle East, Nepal, Bangladesh and Sri Lanka.
"We will soon enter the South Africa market and have partnered Vodafone there. There is a big opportunity there, about 8 million devices a month," Micromax co-founder Vikas Jain told PTI.
He added the company has already introduced its consumer electronics in the SAARC region and is looking at extending the range to Russia and Middle East markets.
Source: Economic Times