E-tailers, traders hail new norms but small vendors fret over 25% limit

E-commerce firms and trade groups Wednesday appreciated the new rules for the sector, noting that the norms would help create level playing for all sellers. But small vendors are a worried lot over the condition on vendors to sell only 25% of their products through an e-commerce platform.

Commending the new guidelines, Snapdeal founder and CEO Kunal Bahl in a tweet said, "Snapdeal welcomes updates to FDI policy on e-commerce. Marketplaces are meant for genuine, independent sellers, many of whom are MSMEs. These changes will enable a level playing field for all sellers, helping them leverage the reach of e-commerce."

While there was no comment from Flipkart, e-commerce firm Amazon India said, "We are evaluating the circular".

Source: Economic Times