Amazon's popular voice assistant Alexa ended 2018 with 40,000 developers in India and 20,000-plus skills as the US retail giant raced to capture the smart speaker market in the country. Amazon is building up a base of voice developers across the country, especially in the smaller cities and towns.
India is the fourth country in which the voice assistant was launched in October 2017, after the US, the UK and Germany. Amazon wants Alexa to be an extension of its product offerings of e-commerce, cloud, music and entertainment.
For Alexa, India is the second-fastest growing developer market in the world, after the US. The company has explored from Hubli to Chandigarh as it trained developers, held workshops and hackathons and appointed student ambassadors in engineering colleges, including the Indian Institutes of Technology. About half of the registered developers in India are from smaller cities and towns.
Source: Economic Times